Price Review

Around April each year I usually look at my costs, changes to pay rates and taxes, and review my prices accordingly. In 2020 the pandemic had just hit, and nothing was ‘normal’ so it was nearly impossible to clearly review the situation. As the government did what they could to help out, which included reducing the VAT rate, We decided to keep our prices the same to help those on reduced incomes.

Over the next 12 months things began to stabilise, but with the resolution of Brexit and the added measures needed to operate safely, there have been many increases in costs. The result is that over the 2 years some suppliers have increased their prices substantially.

Our fish and potato costs have risen by 12% each, and some other products have risen by over 40%. While the VAT rate reduction has helped us weather these rises, when it ends the suppliers prices are likely to have risen further.

As a result we will have to increase our prices effective 18th May to enable us to continue providing the finest quality products.

What to do…

It is a very difficult time for us all, and we are all doing what we can.

Here at Peel Park Fisheries we re-opened 2 weeks ago, expecting to be quieter than normal, but have actually been busier. This leaves us questioning what to do for the best. We have cut our hours already and have removed some items from our menu, but we cannot keep up with demand.

On the first week we had to close early on Friday as we just couldn’t handle the volume of customers, this week – despite preparing more fish than I have ever had before, we ran out.

I appreciate that very few traditional fish & chip shops are open at the moment, and we are pleased to hear that others are planning to re-open.

We have decided to reduce our hours further, so we will be opening 11:30 to 1:30 and 4:30 to 7:30 Tuesday to Friday and 11:30 to 3 on Saturday. Hopefully on Friday the break will allow us to recoup and re-stock ready for the evening shift.

We would urge customers with larger orders to place them on Just Eat, where you can opt for delivery or collection. If you cannot do this please come to the shop, where we will take your order and ask you to queue while we prepare it. We will not be taking telephone orders, as this takes one of us away from serving customers.

Thank you for your understanding.

Back to Business

These are difficult times, and we are all having to adapt to the current environment, whether it be as a key worker keeping the country running or a family sticking indoors for weeks on end. It is not easy whoever you are, so anything we can do to help each other is more important than ever.

Clap for carers, call someone you haven’t spoken to for a while, do the shopping for a neighbour or have an online party, anything we can do to help motivate each other makes a big difference to our wellbeing.

Peel Park Fisheries has been closed since the 24th March as our suppliers closed down, but we know a tasty meal is just what our key workers need after a long shift, and can give some variety to families in isolation.

We have now sourced alternate suppliers, so are able to re-open, but with some limitations. The government’s guidelines say that we should only accept online and telephone orders. We already use Just Eat to provide a delivery service, and have set up an easier way for us to handle telephone orders, so we hopefully have everything in place.

We did have suppliers organised earlier, but decided that there would likely be more orders than we could safely manage over the Easter weekend, so made the decision to remain closed until the bank holiday weekend was over.

We are limiting our opening hours, to ensure we can serve the food our customers want when it is most needed, but allowing us time to keep the shop running smoothly without over stretching ourselves.

We will be insisting on card payments only, we know this will cause an issue for some, but feel it is the safest way for everyone.

We are also limiting the menu slightly, in that we will not be selling pies. These have to be prepared individually and can take us away from other duties which would result in fewer people being served.

We ask that customers follow the government advice and order either via Just Eat or telephone. We have created a serving area just inside the door and will ask customers to come into the shop when their order is ready to be collected.

If all goes well and our supplies keep up, we intend to continue these operations for the foreseeable future, but will adapt as needed should the government guidance change or the methods need adjustment. Whatever happens we will do whatever we can to provide the food you love.

Small things make a big difference

Sometimes small things make a big difference. For some that might be a new ingredient or piece of equipment, for us it is Becky.

Becky joined us nearly 4 and a half years ago, and immediately became part of the team. While other staff have come and gone, Becky has been the one I could always rely on (Samantha, being family, didn’t have a choice!).

Just over a month ago I started thinking about changing the approach of the shop, part of which involved cutting the hours we are open for. I knew this would affect the staff, so (as I have done before) I talked it over with them. Becky came back to me shortly after and offered to look for alternate work so I could go ahead with the plans.

I put things in motion and settled on a plan for the shop. For the last 6 years I have run it at 100%. I have been there seven days a week and can count on my fingers the number of days I have not been to the shop at all. Now I have decided to take a different approach – I will be closing on Mondays and from 4pm Saturdays, leaving 2 days where I (shouldn’t) need to come to the shop at all.

I will also be taking a different approach to staff: I will be running the shop with Joanne, my wife. To start with Samantha will work with us while she looks for something new. The end result will be that I will be working more hours, but will still have more time off!

The new opening hours will come into effect on Monday 18th March, which will also be Becky’s first day at her new job. We wish her all the best in her new job and know that whatever she does she will be appreciated by everyone that works with her.